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Case study

Becoming TreeWise

A warm, immersive course website built on Wix, with hand-coded sections, simple client updates and the tools needed to sell online.

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Client
Becoming TreeWise
Sector
Wellbeing & online learning
Platform
Wix + custom HTML
Scope
Design, build, integrations, ecommerce
WixHTML & CSSMailerLiteStripeAI chatMobile optimisationCourse sales

Becoming TreeWise needed a website that felt calm, natural and personal, while still doing the practical work of explaining the offer, building trust and selling an online course.

The challenge

A distinctive design that still had to be easy to run

The site needed more freedom than standard Wix sections could provide. It also needed to stay manageable for the client after launch, without every new section or wording change becoming a developer job.

Behind the design, the course journey had to connect cleanly with payments, email marketing and support, then work just as well on a phone as it did on a large screen.

The approach

Custom where it mattered, simple where it counted

I used Wix as the manageable foundation, then hand-coded the key sections in HTML and CSS to give the site its own visual rhythm and make future amendments straightforward.

01 - A flexible, hand-coded page system

The main content sections were coded to achieve the softer transitions, curved dividers, balanced spacing and editorial layouts the design needed. The code was organised with clear sections and instructions, so content can be amended or extended without unpicking the whole page.

Becoming TreeWise audience section with expandable prompts and a woodland portrait

02 - A clear course journey

The page moves from the founder's story and the principles behind the work into the course offer, testimonials, common questions and a clear next step. Stripe supports course sales, while the structure helps visitors understand the offer before they are asked to buy.

Becoming TreeWise course framework showing Regulate, Reconnect and Rewild

03 - Useful integrations without visual clutter

MailerLite handles the free meditation sign-up and follow-up emails. An AI chat function gives visitors another way to ask questions, while each integration is styled to sit naturally within the site rather than feeling bolted on.

Becoming TreeWise free meditation sign-up connected to MailerLite
The approach

Decisions, not just features.

Built around the client's voice

The design uses natural photography, a restrained earthy palette and gentle typography to support the subject without turning it into a generic wellness template.

Designed for every screen

The coded layouts, forms, images and course journey were fully optimised for mobile, with the same clarity and atmosphere preserved at smaller sizes.

Gallery

A look at the build.

Outcome

What the finished site delivers

  • A distinctive Wix site that does not look confined by a template.
  • Flexible coded sections with clear instructions for future amendments.
  • MailerLite email capture, Stripe course sales and AI chat integrated into one journey.
  • A fully optimised mobile experience across the site and sales flow.
  • A course website the client can continue to manage and grow.
What this demonstrates

A Wix build can still feel bespoke. Careful custom code created the visual freedom, while a clear structure and practical integrations kept the site easy for the client to manage.

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