Plain-English answers on websites, AI search and getting found.

Short, honest pieces from Jess on what's actually changing online right now, and what small businesses can do about it. No jargon, no panic.

5 July 2026·4 min read
Why I stopped chasing every kind of client (and why you should stop trying to please everyone too)
Trying to appeal to every kind of client makes you feel safe and land as forgettable. The businesses that get chosen, by people and by AI tools alike, are the ones that state clearly who they're brilliant for.
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28 June 2026·4 min read
Nobody needs another website. They need the phone to ring.
Most business websites fail not because they're ugly, but because they don't convert visitors into enquiries. The fix is almost never "make it prettier" - it's a clearer message, one obvious next step, faster mobile load, and being findable in the first place.
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21 June 2026·4 min read
I build websites, and even I nearly got left behind by AI search
If your business doesn't appear when someone asks ChatGPT or Google's AI for a recommendation, you're effectively invisible to that customer. There's no page two of AI answers - either your name is in the reply, or it isn't, and the fix is smaller than most people fear.
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14 June 2026·4 min read
Reviews aren't just for customers anymore. AI reads them too.
Reviews now help decide whether AI tools recommend your business at all, not just whether people trust you. When someone asks ChatGPT or Google's AI who's best at what you do, those tools read your reviews to work out whether to put your name forward.
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