Ecosure
A Framer marketing site for a solar installer, built to justify a five-figure spend, answer objections before a sales conversation and turn quiet browsers into booked consultations.
What was wrong before.
Solar is a high-consideration purchase. Homeowners research for weeks, compare three or four installers and stall on the same handful of questions: what does it cost, how long until it pays back, is my roof even suitable.
The site had to carry enough credibility to justify a five-figure spend, answer those objections before anyone spoke to a salesperson, and convert quiet browsers into booked consultations.
The actual solution.
Single-focus homepage
One action repeated throughout: Get Consultation. Nothing competes with it.
Social proof placed above the fold so credibility lands before the first scroll.
Open, light visual language
Sky palette, bold black display type and a single lime accent used only for actions, so the eye always knows where to click.
Projects as a CMS collection
Completed installations get added in minutes without touching the design. The client owns the content, the layout stays consistent.
Solution page and FAQ
A walkthrough of the full process, from survey to installation to aftercare, so homeowners know exactly what they are signing up for.
FAQ accordion covering cost, payback period, roof suitability, warranties and grants. This is where most solar enquiries go cold, so it was built to be found and skimmed.
Consultation form into CRM
Enquiries drop straight into the CRM with an instant automated response, so no lead sits waiting overnight.
Decisions, not just features.
Framer, custom build, no template
Framer CMS for projects and FAQs so the client edits directly. Responsive across desktop, tablet and mobile with scroll-triggered reveals and page transitions.
Performance built in
Optimised imagery, WebP delivery and lazy loading. Framer global CDN with SSL. Core Web Vitals treated as a launch requirement, not a fix later.
Automation on submit
Form submissions into the CRM with automated email and SMS follow-up. GDPR-compliant data capture and cookie consent.
Measurement from day one
Google Analytics 4 and Search Console configured with conversion tracking, so the client can see what the site is actually doing.
What changed for the business.
- Enquiries per month up around 58% after launch
- Consultation booking rate improved by roughly 64%
- Page speed score up 72% versus the previous site
- Organic search visibility up around 46% for cost, suitability and grant terms
- Client updates projects and FAQs independently, no developer required
A high-consideration marketing site that answers objections before a sales call and turns quiet research into booked consultations.
Services used
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