M Reynolds & Co
An AAT-licensed accountant in Pembroke Dock. Warm, distinctive and local, built to feel like Michelle rather than the cold-corporate accountancy default.
What was wrong before.
Accountancy websites nearly all look the same: cold, corporate, grey and blue, and interchangeable. Michelle is none of those things.
The site had to feel like her, friendly, approachable and properly local, while still carrying the credibility people need before handing over their finances. Simple was the point, not a limitation.
The actual solution.
Three-page structure
Home, Services, Contact. No filler pages, no depth for its own sake. Every route leads to the same place, a conversation.
Warm, distinctive palette
Deep navy carries the credibility, blush carries the approachability. Deliberately the opposite of the accountancy default.
Owner photography front and centre. Local clients buy the person before they buy the service.
Phone number in the header, every page
A lot of this audience would rather ring than fill in a form. The number sits in the header on every page and every screen size, with Book a call as the single primary action alongside it.
Services in plain English
Bookkeeping, VAT, accounts, tax returns. No jargon, no acronyms without explanation.
Contact form into CRM
Automated acknowledgement on submission, so nobody is left wondering whether the message arrived.
Decisions, not just features.
WordPress with Elementor Pro
Custom Elementor global design system for consistent styling across pages. Mobile-first responsive build.
Handled properly under the hood
Caching, image optimisation and asset minification. SSL, security hardening and scheduled automated backups. GDPR cookie consent.
Local SEO from launch
Written for local accountant intent, structured with LocalBusiness and Service schema, submitted to Search Console with a proper sitemap.
Handover done properly
Training session and a written user guide so Michelle can update the site herself without needing a developer for every small change.
What changed for the business.
- Results are not available yet - the site is a new build and we will update this case study once performance data has been collected.
A small site done properly. Distinctive brand work, sensible structure and real automation underneath, without over-building.
Get a free scope and quote
Tell me the boring job that is eating your time. I will tell you the quickest way to fix it, with a clear scope and price. No pressure, no jargon.