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Case study

Step Into Holistic Health

A calm, professional website for a Pembrokeshire holistic therapies practice. A straightforward web build with SEO and AEO foundations built in from day one.

Visit the live site
Step Into Holistic Health homepage
At a glance
+62%
local search visibility
SEO
foundations in place
AEO
answer-format content started
Basic
web build, no automation
The problem

What was wrong before.

A holistic health practice in Pembrokeshire offering therapies and mindful treatments. The previous site was outdated, hard to update, and not showing up for local treatment searches.

The business needed a clean, trustworthy website that matched the calm feel of the practice, while starting the SEO and AEO work that would help both Google and AI assistants understand what it offers.

What I built

The actual solution.

Calm, professional design

A simple, elegant site that feels as relaxing as the treatment room. Soft imagery, clear typography and no clutter.

Treatment pages that answer real questions

Each treatment page explains what it is, who it helps, what happens, how long it takes and what it costs. The exact questions people ask before they book.

About page that builds trust

Qualifications, approach and philosophy clearly laid out. In holistic health, people book the practitioner as much as the treatment.

SEO and AEO foundations

LocalBusiness and Service schema, location-focused copy, fast loading pages and proper markup so search engines and AI models can read the site accurately.

The work involved

Decisions, not just features.

WordPress with Elementor Pro

A custom template built for the brand, with a simple design system the owner can manage without needing a developer for every small change.

Local SEO setup

Pages optimised for treatment and location searches across Pembrokeshire, with structured data and clear service information so the practice shows up properly in local results.

AEO content plan started

Treatment pages written in answer-first format, FAQ sections planned, and entity signals added so AI assistants can confidently recommend the practice when people ask about therapies nearby.

Handed over properly

SSL, security basics, backups, image optimisation and a short walkthrough so the owner can update the site with confidence.

The results

What changed for the business.

  • Local search visibility for treatment and location terms up around 62%
  • SEO foundations now in place across the site
  • AEO answer-format content started, with a clear plan to expand it
  • A clean, professional site the owner can update without help
What this demonstrates

A straightforward web build that looks calm and trustworthy, with SEO and AEO work started from the beginning rather than bolted on later.

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